Brand identity
Logos, mascot systems, visual standards, and brand applications.
SMILEZYDESIGNSWelcome to Smilezy Designs
Creative ideas.
Bold design.
Real impact.
I'm Louis Starks, a graphic designer, educator, and brand creator building memorable identities, sports design, and digital experiences.
BRAND IDENTITY ✦ SPORTS DESIGN ✦ UX DESIGN ✦ AI VIDEO ✦ ILLUSTRATION ✦ EDUCATION ✦
01 / Selected work
Made to move people.
A curated mix of brand systems, sports storytelling, digital products, illustration, and classroom creativity.
02 / What I do
Big ideas.
Clear impact.
From the first sketch to the finished system, every project gets the same mix of strategy, craft, and personality.
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Sports design
Game-day campaigns, magazine covers, posters, and social content.
Print & digital
Flyers, editorial layouts, social graphics, and campaign materials.
UX & creative education
Interface concepts, case studies, and classroom design experiences.
CREATE
DESIGNER
EDUCATOR
CREATOR
03 / About Louis
Creativity should feel human.
I'm Louis Starks, the designer behind Smilezy Designs. My work blends bold visual storytelling with an educator's instinct for clarity, curiosity, and connection.
Whether I'm building a mascot identity, shaping a sports campaign, or helping students turn an idea into something real, I believe the best design makes people feel seen—and gives them something worth remembering.
BoldNever forgettable
ClearEasy to understand
HumanMade to connect
04 / Start a project